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Why is it that SOME law practices are thriving despite the current economic climate, while OTHERS are dissolving?

 

Fact #1: We're in an uncertain economy.  The legal market is down.  Revered law firms are dissolving.  Lawyers — good lawyers — are getting laid off, and those who remain are often worried they'll be next.  Budgets are getting tighter, and there's no end in sight.  Some experts estimate that the economy won't even begin to recover until late 2009. 

Fact #2: Some attorneys are growing their practices by bringing in new business and clients and, in some cases, expanding practice areas despite this economic climate.  These lawyers find more satisfaction because they're working with clients they enjoy.  They have more professional options and security because they know how to satisfy clients, generate referrals, and keep a steady stream of new work. 

Fact #3: Rainmakers are the last lawyers to be cut and the first to be solicited for new employment.  Client development and retention are the key skills in today's economy.  No matter how times may change, if you can generate new work and new clients on a consistent basis, your practice will thrive. 

Question: Are you a rainmaker?

If not, you may find yourself

  • Frustrated because your business development tactics aren't paying off

  • Challenged to squeeze in rainmaking activity due to your busy schedule

  • Worried that you'll be next in your firm's layoffs

  • Wondering why you aren't getting as many referrals as you'd like

  • Dreading asking for the business

  • Wishing you could finally figure out how to start marketing

If so, you're not alone. 

It's a painful spot to be in: wishing for more clients, trying all of the "right" ideas but not getting the right results, and feeling more and more frustrated because you know you could help the clients if only you could get the business.  No matter how string your technical legal skills are, those skills alone won't attract the clients you need.

There is a solution.  You'll find the first steps right here. 

1.  Sign up to receive the Rainmaking Accelerator, an assessment that will help you to evaluate and refine your business development plan, or to create one if you haven't done so yet.  This complimentary resource (which until recently was available only to one-on-one clients) will guide your rainmaking strategy and help you to evaluate its effectiveness over time.  Sign up in the box at the upper right-hand corner of this page.

2.  Visit the Free Resources page to find white papers, audios, tip sheets, and more to support your professional goals.  You'll find even more free information on the Life at the Bar Blog, which is usually updated twice a week.  These resources will prepare you to make the most of coaching with Julie, or will give you some ideas for steps you can take on your own.

3.  Learn about coaching for lawyers and about working directly with Julie A. Fleming, J.D., A.C.C. (founder of Life of the Bar), by visiting the Interview With Julie.  You can also read comments shared by a few of Julie's clients by visiting What Clients Say.

Have specific questions or know you'd like to work with Julie?  Please email Julie at or call her at 800-758-6214.

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You'll receive articles, books reviews, and more to help develop a profitable, satisfying practice.
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