Attention
Private Practice Lawyers Looking for More Clients
“Discover
How to Generate All the Business You Want, So You Can Have the Successful,
Satisfying, and Sustainable Practice You Desire… Without Ever Feeling
Pushy, Obnoxious, or Desperate!”
Learn
the system that will teach any lawyer to become a rainmaker!
March 2010
From the desk of Julie
A. Fleming, J.D.
Atlanta, Georgia
Did you know that your answer to one single question will have
more impact on your legal career than just about anything else?
More impact than
your level of legal skill.
More impact than the economy.
More impact than your practice area.
More
impact than the financial stability of your firm or the other lawyers
with whom you practice.
That question is, are you a rainmaker?
When
you’re able to bring in business, you’re in charge of your practice, your
career, your satisfaction, and your ultimate professional success.
As a rainmaker,
you get to choose what kind of work you want to do and for what clients
you want to do that work. That means you won’t get stuck
working on a matter that doesn’t interest you, and you won’t have
the pain of working for unpleasant or unrealistic clients – unless
you choose to do so.
As a rainmaker,
you hold the keys to your financial success. You’re able
to bring in clients to support your practice, which also means that
you have options…
You’ll
thrive even if the firm in which you practice hits tough economic
times. Your ability to generate business means that
you won’t have to depend on others to keep your practice afloat.
Your billable work won’t dry up – and if it does for some reason,
you’ll be able to refresh your client pipeline so the drought
doesn’t last.
You’ll
be safe from layoffs. Rainmakers contribute directly
to a firm’s bottom line, and it doesn’t make economic sense to
lay off any lawyer who’s bringing in enough business to support
his or her practice – and when you bring in enough work to keep
other lawyers busy as well, your practice will become a foundation
that no firm will want to lose.
You’ll
be able to make a lateral move easily, and you’ll be courted by
law firms eager to bring you on board. Rainmakers are
always in demand. If you see greater opportunities elsewhere
or if you become unhappy in your current firm, you’ll be able
to make an advantageous move. Without the ability to generate
your own work, however, a move will be very difficult or even
impossible, especially in a down economy. (Just ask the
many unemployed lawyers now – many have good credentials, strong
experience, and good-to-excellent legal ability… But without the
ability to bring in billable work, they’re remaining on the job
market for months and even years.)
As a rainmaker,
you’ll advance more quickly in your practice.
You’ll
be more likely to make partner more quickly.
You’ll
hold more influence within your firm.
You’ll
likely receive greater financial rewards more quickly than your
non-rainmaker peers.
As a rainmaker,
you provide better client service. Some of the activities
that generate business also help to keep you on the cutting edge of
your practice area. You get to know not only what’s happening
in your field, but also what the trends are. You’ll have an
opportunity to provide proactive advice to your clients so they stay
ahead of the curve. Although clients won’t realize that your
foresight comes as a direct result of your rainmaking activity, they’ll
know that you understand their needs better than other lawyers.
Clients will be eager to have you work on their matters, and they’ll
happily refer colleagues and friends to you.
These benefits begin to flow as soon as you begin to develop business,
and they magnify as you bring in more and more new matters. What’s
more, you don’t have to be a rainmaker extraordinaire to reap these benefits.
The advantages compound as you’re able to bring in more and more business,
but even beginning rainmakers experience additional influence, security,
options, income, and satisfaction.
But some lawyers are reluctant rainmakers…
Have
you ever wondered why you can’t just focus on being a great lawyer?
Why that isn’t enough to bring in new business? Maybe you’ve thought
about business development activities but dismissed them because
you went into practice to be a good lawyer and to serve
your clients, not to be a salesman.
If
you know where to look and what systems to implement, you’ll find the
seeds of your rainmaking success right there. You don’t have to
be the never-met-a-stranger networker or a member of the well-connected
uppercrust to succeed in business development. Instead, you can
learn how to transform your strong legal skills, along with your genuine
and authentic interpersonal connections, into a thriving practice.
Introducing
the in-person workshop
that will reveal the systems and strategies
that every lawyer can use to become a rainmaker...
Effective
Business Development Made
Simple
10
AM-4 PM (Registration begins 9 AM)
Atlanta,
April 6
REGISTER NOW
Seattle, April 30
REGISTER
NOW
Chicago, May 14
REGISTER
NOW
Attend this workshop to uncover:
How to create
(or refine) a personal business development plan specific to your
practice and your preferences
How to grow relationships
that produce business
How to build your
credentials and credibility
Top rainmaking habits
How (and when) to
ask for business
The Agenda for each
workshop
9-10 REGISTRATION
10-11:30 Create (or revise) your business development plan
Why rainmaking matters (it isn’t just about the money)
What do you do?
For whom?
What sets you apart?
What’s your strategy?
Note: This will be a hands-on exercise, using the Business Development Plan Generator™
11:30-11:45 BREAK
11:45-12:45 How to ask for the business.
Do you want this business?
Should you ask for it?
How should you ask?
What if the answer is no?
12:45-2:15 Lunch (on your own except in Atlanta; a list of nearby restaurants will be provided)
2:15-3:45 Tactics for Business Development Success
Skill-, credential-, and reputation-enhancing activities
Relationship-building activities
Choose your mix based on your practice area, practice setting, and seniority level
Overview of tactics
Writing and speaking that gets results
Organizational involvement
Networking and following up
Social media
3:45-4 Conclusion
Effective
Business Development Made Simplewill be unlike any other business development workshop you have attended.
Here's what you can expect to have when you leave this highly interactive
workshop:
Clarity in
how you can implement rainmaking tasks to reach your goals (you'll
actually leave with a template that will guide your next steps)
Increased
comfort with rainmaking, because you will know what to do to approach
potential clients from a service orientation... So you will never
look or feel pushy, obnoxious, or desperate
Pinpoint identification
of your ideal clients and referrals sources, and where to find them
Step-by-step systems that you can implement
to develop relationships that are mutually beneficial (and lead to business
for you)
An understanding
of the ethical rules that govern business development activity, so
you know you're well within the bounds of acceptable marketing behavior
Comfort developed
through practice on how and when to ask for the business
Julie
has been tremendously helpful as I’ve launched my practice.
I started thinking about how to position myself as a new sole practitioner
even before I graduated from law school, and having Julie’s advice
has helped me to make the right decisions about everything from defining
my practice areas to building my website to networking and following
up with the contacts I make. I’ve read Julie’s book The Reluctant
Rainmaker and heard her speak, and I’ve consulted with her 1-on-1
several times. My practice is now growing, and I have every
confidence that (since I have a solid plan and know how to proceed)
it will continue to do so. Julie has been, and continues to
be, an invaluable resource.
n2009 Law graduate, now practicing in Virginia
I
have also been using the templates and systems you shared to “automate”
parts of my marketing, which has made it feasible to do more that
keeps my name in circulation and develops beneficial relationships....Your
assistance has been priceless. I really appreciate the help!
nIP Litigation Partner, International Firm
REGISTER
NOW
You’ll
leave with a concrete plan you can begin implementing immediately, plus
a roadmap for the next year. The workshop
will cover not just the foundations of rainmaking but also how you can
fit those foundations to your own practice and preferences. The
result? You’ll have a personalized strategy that works for you.
The
value of The Reluctant Rainmaker LIVE is best measured in terms
of the new work that you’ll be able to generate as a result of attending.
Even if you pick up a few more hours of billable work, you’ll likely realize
a value of a thousand dollars or more.
REGISTER
NOW
REGISTER
NOW
MONEY BACK GUARANTEE
If
you are not 100% satisfied with the workshop, simply return your materials
at the back of the room before the end of the meeting, and you’ll receive
a full and cheerful refund.
I
look forward to seeing you at one of the Effective Business Development
Made Simple workshops!
Best
regards,
P.S.
Do you have any questions, or are you wondering if this workshop is the
right fit for you? Please call 800.758.6214, ext. 2 or email
info@lifeatthebar.com, and a member of my team will be
in touch promptly.
Have
you ever wondered why you can’t just focus on being a great lawyer?
Why that isn’t enough to bring in new business? Maybe you’ve thought
about business development activities but dismissed them because
you went into practice to be a good lawyer and to serve
your clients, not to be a salesman.
