Comments on: Do you have the right rainmaking mix? http://lifeatthebar.com/blog/index.php/2009/10/07/do-you-have-the-right-rainmaking-mix/ Attorney development coaching for associates and partners Thu, 10 Dec 2009 18:39:08 -0500 http://wordpress.org/?v=2.8 hourly 1 By: Julie A. Fleming http://lifeatthebar.com/blog/index.php/2009/10/07/do-you-have-the-right-rainmaking-mix/comment-page-1/#comment-30315 Julie A. Fleming Mon, 19 Oct 2009 21:06:05 +0000 http://lifeatthebar.com/blog/?p=928#comment-30315 Ford, thanks for your comment. I do recommend a calculation, though "mathematical" suggests more precision than is really possible for this kind of estimate. Multiplying the probability of getting business from a given activity by the value of the business gives some measurement of estimated payoff. That method also has some drawbacks, though: you have to have a good sense of the two metrics, which takes experience, and it doesn't include non-financial benefits that sometimes justify an activity even in with an actual payoff of $0. Ford, thanks for your comment. I do recommend a calculation, though “mathematical” suggests more precision than is really possible for this kind of estimate. Multiplying the probability of getting business from a given activity by the value of the business gives some measurement of estimated payoff.

That method also has some drawbacks, though: you have to have a good sense of the two metrics, which takes experience, and it doesn’t include non-financial benefits that sometimes justify an activity even in with an actual payoff of $0.

]]> By: Ford Harding http://lifeatthebar.com/blog/index.php/2009/10/07/do-you-have-the-right-rainmaking-mix/comment-page-1/#comment-30004 Ford Harding Thu, 08 Oct 2009 13:38:11 +0000 http://lifeatthebar.com/blog/?p=928#comment-30004 Good post. Do you calculate estimated payoff in any mathematical way? Ford Harding Good post. Do you calculate estimated payoff in any mathematical way?

Ford Harding

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