May 24, 2008
How often have you heard (or perhaps even said) that only a select few lawyers are good rainmakers? I hear it all the time, and though I agree that not everyone can be a world-class rainmaker, just about every lawyer willing to put in the effort can learn to bring in business. A variety of pressures make business development challenging (lack of knowledge about what works and lack of time to do it being two pressures I’ll be addressing in next week’s free teleseminar Make the Time to Make the Rain), and at least one personality tendency: introversion.
I’ve worked with many clients who consider themselves to be introverts and who, therefore, hate doing the relationship-building that is the foundation of business development. I love working with those clients, because I’m an introvert too, and I’ve learned plenty of strategies to make networking painless.
A new book, 200 Best Jobs for Introverts, places law as the sixth best job for introverts — right after computer software engineering, computer systems analyzing, network systems and data communications analyzing, and accounting/auditing. Law also garners the spot as the second-highest paying job for an introvert, right behind astronomy, with a reported average annual earning of about $98,000.
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