September 19, 2007
Tom Kane of the Legal Marketing Blog has written perhaps the best two lines on marketing that I have ever read:Â
You can overcome your procrastination when it comes to developing business by doing a simple item each day. If you don’t get started, you may never become an effective marketer.
Fortunately, his post Spend a Few Minutes Each Day on Business Development continues with a number of concrete suggestions, drawn from Terrie Wheeler’s recent Law Practice Today article on Low Cost, High Impact Strategies to Market Your Law Practice – Even If You Only Have Five Minutes!
A number of clients I’ve coached struggle with procrastination. I’ve been there too. Often, perfectionism underlies procrastination, and I find that to be especially true concerning tasks that (like client development) aren’t deadline-driven. What I love about Wheeler’s 5-minute ideas is that “perfect” or “not perfect” need not enter the picture on many of the ideas, and that may help to quiet the inner perfectionist.
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