Life at the Bar LLC Blog

Attorney development coaching for associates and partners

Special Opportunity — May 21

On Thursday, May 21 at 3 PM EDT, I’ll be a guest on Lisa Solomon’s Legal Research & Writing Pro tele-webinar series.  To find out more about how you can join Lisa’s program (which offers interviews and high-value content from top experts), visit http://legalresearchandwritingpro.com/products/.

I’ll be presenting The 5 Foundations of Time Mastery for Attorneys, which always receives rave reviews from attendees.  

If you’re like most lawyers, your “to do” list is overflowing, and you probably feel that you’re facing an uphill battle just to get the “must do” items completed–never mind the fresh ideas you’d like to implement for better client service, business development, or just taking a few moments to enjoy lunch. Join Julie A. Fleming, J.D. to learn how to get a handle on your time, once and for all. You’ll discover:

  • How to revise your to-do list so you’ll accomplish what matters most without fail every day; 
  • Why you must focus on non-urgent tasks to maximize your effectiveness; 
  • How to handle e-mail effectively; 
  • Why multi-tasking actually costs you time and undermines your work product; and 
  • The six steps for effective delegation and the five most common delegation mistakes.  

This program will be presented as a “tele-webinar.” In a tele-webinar, you call in to a conference call line to receive the audio portion of the program. If you have access to your computer, you can follow along with a Power Point presentation as well. There is no need to install any software on your computer. If you will be calling in from outside the office, don’t worry: you can view or print the slides before the program, if you wish. 

Please visit http://legalresearchandwritingpro.com/products/ to sign up and join us!

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Previously

Leadership the Eleanor Roosevelt way

Leadership the Eleanor Roosevelt WayOver a year ago when I was visiting my very favorite bookstore (the Upstart Crow, in San Diego’s Seaport Village), I saw a book titled Leadership the Eleanor Roosevelt Way.  Because I am a fan of Mrs. Roosevelt, I knew I had to grab it, but then something happened and distracted me, and I left the bookstore without the book in hand.  One thing led to another, and I never got around to ordering it.  So I was truly delighted when I visited again last month and the book was still there!

Part biography, part instruction on leadership in the business context, Leadership the Eleanor Roosevelt Way is an easy and interesting read.  The author gives a chronological review of Mrs. Roosevelt’s life and draws out the lessons in each stage, which makes for a reasonably effective presentation.  My only quibble with this approach is that (Read the rest of the entry…)

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Don’t underplay yourself

When a law firm hires me to work with a junior associate, very often one part of the engagement centers of the associate’s leadership presence and self-confidence – how he or she presents to others.  (Of course, that focus is not by any means unique to junior associates.)  Although reviewers may use a variety of words such as proactive, poised, assertive, or self-assured, they’re usually looking to see to what extent the lawyer is able to present as a leader, as someone who is sufficiently self-confident to inspire others’ confidence.  Such a person typically contributes to conversations, asks insightful questions, and is willing to express an opinion or espouse a position.

Interactions with someone who lacks this level of confidence tends to leave others (supervising lawyers and client alike) uncertain of the message being conveyed.  Does a lack of contribution indicate lack of comprehension?  Boredom?  Something else entirely?  It may be difficult to interpret what what’s happening, but the result is a lack of clarity and an unwillingness (Read the rest of the entry…)

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The large firm crisis

Worried lawyerI was in Boston last week for the ABA midyear meeting, and the mood was grim. Conversation was centered on the economy, especially in light of the announcement that nearly 800 large firm employees were laid off on Thursday, a toll that climbed to over 1000 by the end of the day Friday, according to The National Law Journal.  Anecdotal reports suggest that some smaller firms are making similar layoffs, though they’re not getting the same press.  

An article in The American Lawyer titled “The Fire This Time: Thoughts on The Coming Law Firm Hiring Crisis” has (Read the rest of the entry…)

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Weekly Rainmaker Activity

pair2This week’s task: Set up Google Alerts for your top 5 clients.

Why is this a good activity?  Google Alerts deliver news results about whatever topic you select direct to your mailbox on the schedule you select.  They function as a free clipping service.  In this instance, receiving alerts about your clients will let you know what’s happening with their business or industry, what others are saying about them, etc., and put you in an opprtunity to be proactive in providing advice or offering assistance.

How to undertake this activity?   Go to http://www.google.com/alerts and complete the form.  It’s simple of self-explanatory.  Use your clients’ names as the search terms.  If you choose to expand this week’s task, you might also add other terms relevant to your clients — perhaps their industries, their products or service, or their competitors.  Two tips to avoid an avalanche of results:

  1. Be selective in the terms you use.  For example, if you represent Boeing, you would not want to use “Boeing” as a search term because you’d get millions of alerts in a few days’ time.  Instead, you might use “+Boeing +airplane +manufacturer” or ” +Boeing +air +defense +contractor.”
  2. Set up email filters so alerts go to a specific email folder.  You’ll need to make checking that folder a part of your routine, but that’s far preferable to missing a critical email because your in-box is overly full with alerts.

How long will it take?  Just a few minutes to set up the searches, and probably 5-10 minutes daily to review the results and/or edit your searches.

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Weekly Rainmaker Activity

pair1This week’s task:  Review your biographical sketch and update it if appropriate.

Why is this a good activity?  Your bio sketch is likely to be your first introduction for potential clients who are referred to you, for potential clients who find you on the Internet or otherwise, for other lawyers, etc.   Your sketch may also (Read the rest of the entry…)

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Protected: Rainmaker 101 Resource (members only)

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Weekly Rainmaker Activity

RainmakersOne of the keys to being a successful rainmaker is making a habit of consistent client development activity.  I recommend that lawyer doing something designed to increase business every single day, whether it’s writing a 2-minute email, hosting an hour-long lunch, or attending an all-day industry meeting. 

I’m launching a new blog feature this week: the Weekly Rainmaker Activity.  Each Monday, I’ll offer a business development task.  Those who choose to accept that challenge will make the time to engage in the activity of the week at least once.  If you’re so moved, please post a comment (anonymous is fine, of course) to let me and the other readers know what you’ve done this week.  Healthy competition of this sort can benefit everyone.

So, this week’s task: talk with a current client about the economy’s effect on his/her business.  (It should go without saying, but for the sake of clarity: this is an “off the meter” conversation.)

Why is this a good activity?  For better (Read the rest of the entry…)

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5 Tactics to Implement NOW

bridge-the-gap_thumbnailI know you’ve been reading the negative legal news over the past few months.  Some of you have been directly affected, and some fear that you might be hit next.  Today’s post presents the five steps that you must take now.  These apply whether you’re looking for a new job (voluntarily or otherwise), trying to make yourself more valuable so your practice will flourish or so you’ll be considered indispensable at your firm, just starting out, a seasoned practitioner – you get the idea.  These five steps are also critical in business development, so pay special attention if rainmaking is on your goal list for 2009.

1.  Get crystal clear about whom you seek to serve and

(Read the rest of the entry…)

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Got resolutions?

ReflectionThe last couple of weeks of the year offers a fine time for several activities.  Finishing the last work of the year and getting bills out is task critical, but not the only one on the list.  Attending holiday gatherings and talking with clients and other contacts to express your appreciation and good wishes for the new year is likely at the top of the list.  (If it isn’t, perhaps you should reconsider.)  Recreation, relaxation, and re-energization may be on the list for many, which presents a good chance for starting 2009 ahead of the game. 

I always recommend that, just as you close one day by checking on what went well or not and laying plans for the next day, you close the year in reflection and planning for the next year.  I recently challenged a client who’d been working some comfortable but unsuccessful client development activities with the observation that one definition of insanity is doing the same thing over and over and expecting different results.  After a moment’s silence, she chuckled wryly and said, “Well, I guess I’ve always been a little off….”
 
So, what’s gone well this year, and what must you change to reach your goals?  Sometimes the changes are minor, like choosing to reach out to a different group of lawyers in your firm or your network in hopes of building a stronger professional community. 
 
And sometimes, the changes demand real courage and unflinching honesty.  When I started Life at the Bar in 2005, I faced a huge learning curve.  I wasn’t getting the results I wanted, so I decided to work harder… And harder… And then finally, exhausted, I looked squarely at the facts and admitted that I needed to change something if I really wanted different results.  That’s when I began re-examining my business approach and asked for help.  I worked with a marketing coach one-on-one for several months, and earlier this year I joined a marketing mastermind group led by a coach. 
 
My results?  As of today, I’m reaching 294% more lawyers with this newsletter than I reached when it launched on January 13, 2008, and I’m no longer exhausted.  That change is terrific for my business, and (even more importantly) it means that I’m advancing my business purpose (of supporting lawyers in developing successful, satisfying, and sustainable practices, which in turn will help lawyers help their clients, which in turn has a huge impact on our society) more and faster than ever before.  And I’m laying plans for even more next year with the support and suggestions of my coach and the members of my mastermind group.
 
That’s my story.  What will your story be this year?  What will it be this time next year?  What’s working well, and what would you like to work better?  Where do you need to change?  What assistance do you need?  Spend a few minutes mulling this over.  Think big: what’s your ideal?  What do you need to do to get there?  And remember all aspects of your practice and life: your legal skills, your collegial relationships, your client service skills, your rainmaking activities and results, your career advancement, and so on.  Today’s book review will help tremendously with client service, which has an impact on business development as well. 
 
An assignment: schedule an hour or so to reflect on this year and to lay your plans for next year.  The time will pay remarkable dividends.
 
If client development is on your list for 2009, you might consider joining the Rainmaker 101 Mentoring & Mastermind Program or the Women Rainmakers Group.  Both groups offer 1-on-1 coaching as well as group interaction, and they’re designed to help participants clearly define their business development goals, identify the tactics to reach those goals, provide accountability and on-the-spot coaching to overcome obstacles.  You’ll sharpen your skills and make substantial progress toward your rainmaking goals.  The programs begin in early January, so don’t delay!
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